Bauer Media Audio UK officially launched its new audio platform, Rayo, on June 24. It offers audiences a single service to listen to more than 50 stations, hundreds of curated playlists, and a range of on-demand content.
Bauer says Rayo is the destination that unites its audio with unique and relevant content for listeners. Rayo is available as an app, on the web, and on smart speakers. Listeners using existing station apps or signing up for newsletters will receive information on how to try Rayo.
Stations across Bauer Media’s UK portfolio, including Absolute Radio, Greatest Hits Radio, KISS, and Magic Radio, launched an on-air campaign to promote the new platform. Bauer’s online station aggregator, Planet Radio, relaunched as hellorayo.co.uk.
“This is a pivotal moment in Bauer Media Audio UK’s journey,” said Simon Myciunka, CEO of Bauer Media Audio UK. “We have an incredibly strong portfolio of brands and millions of engaged listeners, many of whom are increasingly listening to stations on connected devices. Rayo will bring them into the audioverse and offer a much-improved listening experience, with a daily soundtrack that is simplified, personalized, and hand-picked by our team of DJs, presenters, and special guests.
Connected listening is growing rapidly as more audiences opt to listen to radio on internet-enabled devices such as smart speakers, mobile apps, and websites. Recent RAJAR results showed that Bauer boasts more than 30% of connected listening.