The egta, a multiplatform media association with members in Europe and North America, has announced the development of an “Industry Charter” at its recent annual meeting.
A release said, “The egta Industry Charter represents a unified vision and joint commitment on behalf of multiplatform TV and audio businesses around the world. In an era of rapid media transformation and fragmentation, egta members are dedicated to leading the industry forward with confidence and purpose.”
The charter lists five “key” priorities: Creating Quality Experiences; Improving Measurement; Optimizing Buying Processes; Proving Impact and Effectiveness; and Promoting and Participating in ESG.
Egta Director General Katty Roberfroid commented, “Defining and agreeing on five key priority areas where to concentrate our efforts, align on definitions, standards and ambitions and inviting industry-wide collaboration around clearly identified objectives seemed like the obvious essential thing to do. As an industry organization, we are proud of this achievement and hope that we can all, as partners, contribute to the future success of our sector.”
Founded in 1974 and originally known as the European Group of Television Advertisers, the organization has expanded its mandate and membership since. The membership consists of 180 companies including major radio broadcasters and programming providers in Europe and North America.
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