PMC Opens Demo Facility in London

U.K. manufacturer PMC celebrates its 30th anniversary by opening PMC Studio London. The music mixing suite will be used to demonstrate the company’s professional loudspeaker products, particularly those suited to the immersive audio format.

Based in a former piano factory in Islington, the new facility reflects the company’s long-standing relationship with Dolby and its determination to further the development of Atmos in a music mixing context, says the manufacturer. PMC has other audio suites in Los Angeles, New York and Nashville. The suites give artists, record labels and recording professionals the opportunity to experience and explore Dolby Atmos music mixing.

This ground up project was carried out in conjunction with acoustics consultants, JV Acoustics. 

“This is an exciting development for PMC – and for the UK’s professional audio industry,” says Oliver Thomas, PMC’s commercial director. “Dolby Atmos is already the leading immersive audio format for film and television and it is now gaining ground as a music format, with Dolby Atmos music releases now available through streaming services such as Amazon Music HD and Tidal. PMC has always been at the cutting edge of new technology and our professional monitoring systems are ideally suited to Atmos mix rooms.”

PMC recently launched slimline, high-performance Ci loudspeakers, which feature the company’s proprietary ATL bass loading technology and Laminair air flow control for ultra-low distortion and high resolution playback. All of the monitors in the range are designed with a shallow depth for wall mounting. All models, apart from the Ci140 and Ci140 Sub, can also be used in-wall. 

PMC London’s monitoring system features six slimline ceiling-mounted Ci45 monitors and eight slimline Ci 65 monitors for height and surround channels. The system also includes MB3 XBD Active monitors for the LCR channels, and four twotwoSub2 monitors for effects channels.

“The main purpose of PMC London is to introduce recording professional to Atmos music and allow them to experience the benefits of this format through practical demonstrations,” said Chris Allen, PMC’s business development manager. “It will also act as a hub where dealers and distributors can bring customers for hands-on demos of PMC products, and we will be making it available to educational facilities and other manufacturers who need a cool, exciting central London space for an audio event.”